Are You Wondering What Digital Marketing Is?
Digital Marketing , is an advertising delivered through digital channels such as Social Media, Mobile applications, E-Mail, Web applications, Websites or any new digital channel. In simple version, Digital Marketing is any form of marketing products or services that involves electronic devices.
Digital marketing can be done both online and offline and both kinds matter for a well-rounded digital marketing strategy. Online and offline are 2 main pillars of digital marketing.
Seven big categories of ONLINE marketing are:
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Pay-per click advertising
- Affiliate Marketing
- E-Mail Marketing
- Enhanced offline Marketing (Electronic Billboards)
- Radio Marketing
- TV Marketing
- Phone Marketing
Search Engine Optimization (SEO)
If you don't want to pay to show up in SERP's (Search Engine Result Pages) , you can use Search Engine Optimization (SEO) to rank pages or blog posts on your website. You don't have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and lot of efforts
Search Engine Marketing (SEM)
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in Search Engine Result Pages (SERP’s) primarily through paid advertisings like Adwords.
Social Media Marketing (SMM)
Like SEO, Social Media Marketing is the free, organic way to use social media platforms like Facebook or Instagram to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort, but in the long run, it can deliver much cheaper results.
Content marketing is another broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc.) to build brand awareness or drive clicks, leads or sales. This helps us in communicating internal performance / achievements to masses in a comprehensive way. YouTube is one of the best platforms for content marketing where you can talk more about demonstration of your products, results / testimonials, short video ads etc.,
Pay Per Click Advertising
Pay Per Click advertising is a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising”. Facebook Ads are another form of PPC advertising called “paid social media advertising”
Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website. This is also done via Facebook and Google.
Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
Digital marketing is the marketing of the future. In addition to all of the benefits we have discussed through this article, you can track the results of your digital marketing efforts with incredible accuracy. It is easy to see which strategies are producing profitable results and which ones need some work.