How Often Will I Receive Reporting on My Campaigns?

10 Answers To Your Questions About Digital Marketing

In the ever-changing world of digital marketing, keeping a close eye on the performance of brand campaigns is crucial. Regular reporting not only helps in understanding the effectiveness of the brand’s strategies but also provides insights for future improvements. At Cortex Media, we prioritise transparent and consistent communication with our clients to ensure they are always informed about their campaign's progress. But how often should a brand expect to receive these reports? It is important to understand  the frequency and types of reports brands will receive that can benefit their business in the long run. 

Initial Onboarding: Setting Expectations 

The journey with Cortex Media begins with a comprehensive onboarding process. During this phase, business goals of the brand are discussed, key performance indicators (KPIs), and preferred reporting frequency. This initial discussion is crucial as it sets the tone for our collaboration and ensures that our reporting aligns with their expectations. 

Customised Reporting Schedule 

One size does not fit all, especially in digital marketing. We understand that each business has unique needs and objectives. Therefore, we offer a customised reporting schedule tailored to meet the specific requirements of their campaign. This personalised approach ensures that the brand receives relevant and timely updates that can help them make informed decisions. 

Weekly Updates: Staying in the Loop 

For high-intensity campaigns, such as product launches or seasonal promotions, we provide weekly updates. These reports are concise yet comprehensive, highlighting the key metrics and trends observed over the past week. 

What to Expect in Weekly Reports 

  • Campaign Performance: A summary of the overall campaign performance, including reach, engagement, and conversions. 
  • Top-Performing Assets: Insights into which ads, keywords, or content pieces are driving the most results. 
  • Quick Wins: Immediate actions that can be taken to optimise the campaign based on the weekly data.
  •  Issues and Resolutions: Any problems encountered and the steps taken to resolve them. 

Weekly reports are designed to keep brands informed without overwhelming them with too much data. They provide a snapshot of the campaign’s progress, allowing for quick adjustments to enhance performance. 

Monthly Reports: In-Depth Analysis 

Monthly reports are core to our reporting strategy. These detailed documents provide an in-depth analysis of the brand’s campaign’s performance, offering valuable insights and actionable recommendations. 

Components of Monthly Reports 

  • Comprehensive Performance Review: A thorough analysis of all key metrics, including traffic, engagement, conversions, and ROI. 
  • Trend Analysis: Identification of trends over the past month, helping the brand understand what’s working and what’s not. 
  • Budget Utilisation: Detailed breakdown of how the brand’s budget was spent and the return on investment for each channel. 
  • Strategic Recommendations: Suggestions for improving the campaign based on the month’s performance data. 
  • Competitor Analysis: Insights into the brand’s competitors’ activities and how its campaign stacks up against them. 

Monthly reports provide an overall view of the brand’s campaign, enabling strategic decision-making and long-term planning. They help in identifying patterns and making data-driven adjustments to the brand’s marketing strategy. 

Quarterly Reviews: Strategic Insights 

In addition to weekly and monthly reports, we conduct quarterly reviews to evaluate the overall effectiveness of the brand’s marketing strategy. These sessions are more interactive and involve a detailed presentation from our team. 

What Quarterly Reviews Cover 

  • Quarterly Performance Summary: A high-level overview of the campaign’s performance over the past three months. 

  • Goal Achievement: Assessment of how well the campaign has met its objectives and KPIs. 

  • Strategy Evaluation: Critical evaluation of the strategies implemented and their impact on your business goals. 

  • Future Planning: Collaborative discussion on upcoming campaigns, budget allocation, and strategic direction for the next quarter. 

Quarterly reviews provide an opportunity to reflect on past performance and align our strategies with the brand’s business’s evolving needs. They ensure that we remain proactive and forward-thinking in our approach. 

Effective Reporting for a Successful Campaign 

At Cortex Media, we believe that communication is the key to successful partnerships. It helps establish a proper understanding with our clients in terms of running a campaign properly for their brand and getting the best results from it. Our tailored reporting schedule, including weekly updates, monthly reports, and quarterly reviews, ensures that they are always informed about their campaign’s progress. These reports provide instant access to the various performance metrics related to the brand and the campaign, enabling them to make timely and informed decisions.